Company Profile & Recent Clients
Recent Industry Studies & Documents
Canadian Magazine Industry—Data Summary
Recent Industry Studies and Documents
Advertising-Editorial Guidelines 2006
A revised and updated document, approved by the boards of Magazines Canada, the Canadian Society of Magazine Editors and the National Magazine Awards Foundation. [Note: these are being newly revised; new version expected Fall 2010]
Canadian Professional Writers Survey 2006
The Professional Writers Association of Canada (PWAC) recently completed a very useful study of the payment of freelance writers in the Canadian market.
Respect and
National Magazine Awards
Here's where to go to get a list of the most recent winners.
Canadian magazine industry
Respect and Remuneration: attitudes about editorial working conditions in the Canadian magazine industry 2008 (report prepared by Impresa Communications Limited, D. B. Scott, principal)
Profile of Small and Medium Sized Enterprises in the Canadian Cultural Industries, March 2004
Magazine Economics, October 2005 slide show by Michael J. Fox of Rogers, showing revenue and expense ratios and margins according to the 2003-04 Statscan data.
Magazine Fast Facts -- a primer on what makes magazines work, with supporting data, from Magazines Canada
Top 50 Magazines in Canada by revenue June 2009 dowloadable pdf file compilation of data from Leading National Advertisers and Masthead magazine.
Coated Paper Ecokit -- a pdf brochure of information on using ancient forest friendly paper to print magazines (a project of the British Columbia Association of Magazine Publishers)
The Small Publisher's Guide to Mailing Your Publication -- a booklet, in pdf format, that was produced in 2004 in collaboration between Magazines Canada, Canadian Business Press, Canada Post and the Department of Canadian Heritage.
Magazines Canada data -- this national industry trade provides research, information about professional development, facts and figures about Canadian industry and the various disciplines in it. Virtually all information is free for download
Good Question
(A column written for Masthead magazine, answering questions about the magazine industry, sent in by readers.)
U.S. magazine industry
Magazine Publishers of America handbook 2009/10 -- handbook on circulation trends, advertising metrics, reader research etc. Note: this is for the U.S. market.