Company Profile & Recent Clients
Recent Industry Studies & Documents
Canadian Magazine Industry—Data Summary
About Impresa Communications
Impresa Communications Limited specializes in strategic communications consulting, principally to the magazine and newspaper publishing industry and the not-for-profit and cultural sector. The company, based in Cambridge, Ontario, provides planning and facilitation, advice, training, assistance and interim shirt-sleeve management. Areas of expertise include: business planning, valuation, audience research, surveys and focus group design, leadership and management; marketing and communications; and all aspects of publishing in the magazine form, in print and online -- editorial, production, advertising, circulation and promotion; and contract publishing.
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D. B. Scott (David), the President of Impresa Communications Limited, has built a solid reputation as a consultant, writer, teacher, market researcher, publisher and editor. His concentration and specialty is the magazine industry but he has also worked with organizations such as the Kitchener-Waterloo Symphony and ABC Canada Literacy Foundation.
In the magazine field he has been called on for advice in such critical areas as strategic planning, content development, marketing, launches and relaunches, redesigns, audience surveys and focus groups, meeting facilitation and review and development of production and publishing systems.
He has helped many of Canada’s largest publishing companies, including Rogers Media and Southam Metro Newspapers as well as many individual publications, large and small, including Maclean’s magazine, CMA Management, The Walrus, Canadian Art, Descant, TV Times, Fashion magazine, Border Crossings, The Cape Bretoner, Capilano Review, the Literary Review of Canada, Exchange, the Canadian Theatre Review, C international contemporary art, Quill & Quire, University Affairs/affaires universitaires, Wood/le bois, Material History Review, The Beaver. (Click here to see a more detailed list ).
In addition to his consulting work, D. B. runs a daily blog called Canadian Magazines that carries news, views and reviews about the Canadian magazine industry.
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Impresa’s client list includes: The Ontario Arts Council, ABC Canada Literacy Foundation,
Canada’s National History Society; Certified Management Accountants (CMA); the Canadian
Broadcasting Corporation (CBC); Waterloo Regional Arts Council; Ontario Association in
Support of Individuals with Special Needs; University of Alberta; Key Media Inc.; Rogers Media
Inc.; The Association of Universities and Colleges of Canada (AUCC); The Walrus Foundation
Inc.; BellZinc.ca; the Department of Canadian Heritage; Southam Metro Newspapers; the Canada
Science and Technology Museum; MDC Communications Corporation; Tele-Direct
(Publications) Inc.; IBM Canada; The Blackburn Group; Brabant Newspapers; Statistics Canada;
Cornerstone Strategic Holdings Inc.; Professional Sports Publications (New York); The St. Clair
Group; The Fairway Group of Newspapers; The Canadian Centre for Philanthropy; The
Kitchener Waterloo Symphony Orchestra; The Canadian Museum of Nature; The Canadian
Magazine Publishers Association; the Ontario Ministry of Citizenship, Culture and Recreation;
the B. C. Department of Skills, Training and Labour; and Spencer Francey Peters Inc.