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About Impresa Communications

Impresa Communications Limited specializes in strategic communications consulting, principally to the magazine and newspaper publishing industry and the not-for-profit and cultural sector. The company, based in Cambridge, Ontario, provides planning and facilitation, advice, training, assistance and interim shirt-sleeve management. Areas of expertise include: business planning, valuation, audience research, surveys and focus group design, leadership and management; marketing and communications; and all aspects of publishing in the magazine form, in print and online -- editorial, production, advertising, circulation and promotion; and contract publishing.

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D. B. Scott (David), the President of Impresa Communications Limited, has built a solid reputation as a consultant, writer, teacher, market researcher, publisher and editor. His concentration and specialty is the magazine industry but he has also worked with organizations such as the Kitchener-Waterloo Symphony and ABC Canada Literacy Foundation.

In the magazine field he has been called on for advice in such critical areas as strategic planning, content development, marketing, launches and relaunches, redesigns, audience surveys and focus groups, meeting facilitation and review and development of production and publishing systems.

He has helped many of Canada’s largest publishing companies, including Rogers Media and Southam Metro Newspapers as well as many individual publications, large and small, including Maclean’s magazine, CMA Management, Ski Canada, The Walrus, Canadian Art, Descant, This Magazines, Fashion magazine, Border Crossings,Capilano Review, Country Roads, the Literary Review of Canada, Exchange, the Canadian Theatre Review, C international contemporary art, Quill & Quire, University Affairs/affaires universitaires, Canada's History. (Click here to see a more detailed list ).

In addition to his consulting work, D. B. writes a blog (daily since 2005) called Canadian Magazines that carries news, views and reviews about the Canadian magazine industry.

He is the academic coordinator of the Magazine and Web Publishing program of the Chang School of Continuing Education at Ryerson University in Toronto and teaches two courses: the 13-week night course Magazine and Website Publishing and a two-day weekend seminar So You want to Start a Magazine?

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Impresa’s client list has included: The Agora Foundation, Canadian Art Foundation, Book and Periodical Council, The Ontario Arts Council, ABC Canada Literacy Foundation, Canada’s National History Society; Certified Management Accountants (CMA); the Canadian Broadcasting Corporation (CBC); Waterloo Regional Arts Council; Ontario Association in Support of Individuals with Special Needs; University of Alberta; Key Media Inc.; Rogers Media Inc.; The Association of Universities and Colleges of Canada (AUCC); The Walrus Foundation Inc.; BellZinc.ca; the Department of Canadian Heritage; Southam Metro Newspapers; the Canada Science and Technology Museum; MDC Communications Corporation; Tele-Direct (Publications) Inc.; IBM Canada; The Blackburn Group; Brabant Newspapers; Statistics Canada; Cornerstone Strategic Holdings Inc.; Professional Sports Publications (New York); The St. Clair Group; The Fairway Group of Newspapers; The Canadian Centre for Philanthropy; The
Kitchener Waterloo Symphony Orchestra; The Canadian Museum of Nature; Magazines Canada; the Ontario Ministry of Citizenship, Culture and Recreation; the B. C. Department of Skills, Training and Labour; and Spencer Francey Peters Inc.

List of recent projects

 


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